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Niharika is a distinguished legal professional with over 11 years of specialized experience in Intellectual Property Rights and a deep sectoral focus on the Media & Entertainment industry. A graduate of Government Law College, Mumbai (Class of 2014), she has built a robust practice advising on complex copyright, trademark, and allied IP matters, and today leads a comprehensive Media & Entertainment law practice known for its strategic, commercially attuned counsel.

Niharika’s expertise spans the entire value chain of the entertainment ecosystem. She represents a broad spectrum of clients—including major broadcasters, OTT platforms, production houses, distributors, studios, music labels, film financiers, content creators, influencers, and high-growth start-ups—providing end-to-end transactional support, advisory, and rights management solutions. Her extensive experience enables her to navigate the legal, commercial, and operational intricacies unique to content-driven businesses. Her business-friendly, solutions-oriented approach ensures that clients receive not only robust legal protection but also strategic guidance on maximizing the commercial value of their intellectual property. She is also known for her precise and risk-mitigated script and content clearance advisory, an essential requirement for production houses, studios, and OTT platforms.

Biography

Over her career, she has held key roles in several prestigious media organizations, including IndiaCast Media Distribution Private Limited, Phantom Films – Reliance Entertainment, Jio Studios, Dream Warrior Pictures (Chennai), ANM Global, etc. Her work with these companies has given her a deep understanding of both national and regional entertainment markets. Notably, she has gained significant mastery over the South Indian film industries—Tollywood and Kollywood—and has been instrumental in establishing and strengthening the southern operations of the organizations she has represented. Her ability to harmonize the legal and commercial aspects of film trade in these regions has positioned her as a trusted advisor in the southern entertainment circuit. With her blend of legal acumen, industry insight, and strategic vision, Niharika stands as a strong leader in the Media & Entertainment law landscape, guiding clients through the rapidly evolving world of content creation, protection, and monetization.